Elevate Lifting and Rigging recently are proud to have been awarded a Global Top Distributor achievement award from Straightpoint. The recent addition of calibration services of the Straightpoint range of load cells has been a great development for Elevate. Read the following article from issue 10 ofLift & Hoist Australasiawhere Elevate CEO Dean Nelson talks to Maria Hadlow about the development.

‘Elevate Lifting and Rigging, the Melbourne, Australia-based company, which supplies quality lifting and rigging products and services, is adding to its portfolio by offering a calibration service for the Straightpoint range of lifting load cells,

Straightpoint (SP),被我们收购提升特别ist The Crosby Group last year, is a UK-based loadcell manufacturing company specialising in the production and calibration of load monitoring equipment for force measurement, load monitoring, suspended load weighing, compression, force sensing and wire rope tension metering.

Dean Nelson,Elecate of Nelco集团公司的首席执行官和所有者(升降机升降机,苏凯利吊装设备和负载约束系统),直接进入2016年成为经销商。必威网址是多少

“我意识到澳大利亚的负荷测量产品有一个利基,为提升行业提供餐饮,”他说。“我rang alyling [直接的创始人,当时仍然董事总经理]我不认识他,但问我们是否可以成为经销商。

“我们是一家高级品牌公司,我与戴夫直接 - 我没有向世界保证,但他看到我们能够良好地代表SP产品。必威博彩如何公司拥有很多行业知识 - 我们已经存在了很长时间,我们很容易与诚信合作并诚信,“院长解释道。





Nelson and the team at Elevate have had significant success with the Straightpoint range. “It is a growing trend,” says Nelson. “But we have done a lot of marketing awareness and education. In a way, we have created a demand through the educational process – introducing the market to the range of load cells with different levels of sophistication and functionality.”



David Ayling says, “It really shows commitment from Dean and his team in the load monitoring business and underlines why they are one of SP’s highest achieving distributors in the world. Their DNA is the same as ours.”

To comply with Australian standards, the load cells need to be calibrated to production standard biannually and, in sending them back to the manufacturer in the UK, customers can be two weeks without important pieces of equipment.

“We realised that if Elevate were to do its own calibration then we could turn around the calibration in just 24-hours,” says Nelson, “which will help customers maintain high levels of safety in their operations.”

Elevate has invested in and built its own rig designed and manufactured in Melbourne with the support and help of Straightpoint.

“We have had a soft-launch of the new service and already have 50 cells booked in for calibration in the next month.


“In a way the COVID pandemic has accelerated business,” says Nelson. “We have had record months in some market sectors, although it has been brutal for others such as the events and entertainment industries where there is no glimmer of improvement.

“Australia and New Zealand have a big safety culture – I believe that so far we are just scratching the surface. We are always confident that we will get the order – but this is one of the products, which we are most confident about and the calibration service adds another dimension.”’

Need a loadcell calibration?Contact our teamfor more information and to book in your cell now!